Customer Relationship Management Software is a software that help businesses build strong relationships with their customers, boost conversations, and improve revenue rates based on customer data coming from multiple interaction channels (phone calls, website visits, social interactions, and so on). If you’re struggling to manage your contacts, a CRM is a must have tool for growing and scaling your business. But on the other hand, it’s yet another tool you need to learn, implement and manage. So you’re probably wondering, is it really worth it?
If you are just starting out, it might seem stupid decision to invest in Customer Relationship Management software before you even have customers. However, when it comes to administering customer interaction and lead conversion, spreadsheets won’t cut it for long. Without the proper specialized software, your sales staff will find it very hard following up on leads and staying on top of customers. The worst part is, you won’t even know about the business you’re missing out on. In short for a well-established business running a business without proper CRM is throwing caution in to the wind. It would be like going into war without proper weapons.
Since you have understood the importance of CRM for your business you might wonder how long it might take to implement a CRM in your business. If you want to start rolling right away, SaaS CRM software providers can be set up in minutes, and made to accommodate your entire team. You can add and remove users easily, and pay only for what you use. On the contrary heavier enterprise CRM software models take longer to install, and require a larger investment of funds.
In order to make the most out of your CRM solution, make sure it will blend in well with the other tools you use to run your business. This includes:
- Your help/support desk,
- Business phone system,
- Live chat system,
- Marketing platform, and any other program you use on a daily basis.
All of those programs we use separately throughout the day, But bringing all the features in one single platform that what is CRM for. If you have decided to go with a CRM, it should integrate with these tools. This will save your team data-input time, and let everyone stay on the same page by easily having the same information on hand. In the end keep in mind most small or medium business CRMs don’t have to be expensive or complicated. There are freely available systems which integrate neatly with Google apps to use the data you’ve collected already, and spending something like $10-$26 (or £8-£20) per user per month will get you some serious business management power.